. Marketing is the act of acquiring, satisfying and retaining customers.[3][4] It is one of the primary components of business management and commerce.[5]
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands.[1][2]
. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C).[6] Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural
Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region a
s a tourism destinationj
. Market orientations are philosophies concerning the factors that should go into market planning.[7] The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product,[8][9] is affected by the environment surrounding the product,[10] the results of
. Marketing research and market research,[11][12] and the characteristics of the product's target market.[13] Once these factors are determined, marketers must then decide what methods of promoting the product,[6] including use of coupons and other price inducements.[14]
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