. This article is about writing for advertisements and other forms of market communications and is not to be confused with copyright or copy editing.
. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services.[1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.[2
Powers' style magazine ads for Murphy Varnish Co.
. Copywriters help to create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts,
. pay-per-click, and other marketing communications. Copywriters aim to cater to the target audience's expectations while keeping the content and copy fresh, relevant, and effective.[3]
sales from $800 million[14] to more than $9.2 billion[15] in 10 years.
. California Milk Processor Board's "Got Milk?" increased milk sales in California and has spawned many parodies since its launch.
. Apple's "Get a Mac" — the Mac vs PC campaign generated 42% market share growth in
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