Advertising Stratgies

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage.[1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. 

.    Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage.[2] In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making.[3]

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The vision and mission address the second central question, 'Where are we going?' At the conclusion of the research and analysis stage, the firm will typically review its vision statement, mission statement and, if necessary, devise a new vision and mission for the outlook period. At this stage, the firm will also devise a generic competitive strategy as the basis for maintaining a sustainable competitive advantage for the forthcoming planning period.[citation needed]

.    A vision statement is a realistic, long-term future scenario for the organization. (Vision statements should not be confused with slogans or mottos.)[41] It is a "clearly articulated statement of the business scope." A strong vision statement typically includes the following:[42]

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.     Some scholars[who?] point out the market vision is a skill or competency that encapsulates the planners' capacity "to link advanced technologies to market opportunities of the future, and to do so through a shared understanding of a given product market.

.   A mission statement is a clear and concise statement of the organization's reason for being and its scope of operations,[44] while the generic strategy outlines how the company intends to achieve both its vision and mission.[4

.   Mission statements should include detailed information and must be more than a simple motherhood statement.[46] A mission statement typically includes the following:[44]

.    This mission statement might be described as a "motherhood statement" because it lacks sufficient detail to be meaningful.

Specification of target customers

Identification of principal products or services offered

Specification of the geographic scope of operations

Identification of core technologies or core capabilities

An outline of the firm's commitment to long-term survival, growth and profitability

An outline of the key elements in the company's philosophy and core values

Identification of the company's desired public image

Generic competitive strategy

Ethnic Marketing Strategy

.   Developing marketing goals and objectives

Whereas the vision and mission provide the framework, the "goals define targets within the mission, which, when achieved, should move the organization toward the performance of that mission."[90] Goals are broad primary outcomes whereas, objectives are measurable steps taken to achieve a goal or strategy.                                             

.     In strategic planning, it is important for managers to translate the overall strategy into goals and objectives. Goals are designed to inspire action and focus attention on specific desired outcomes. Objectives, on the other hand, are used to measure an organization's performance on specific dimensions, thereby providing the organization with feedback on how well it is achieving its goals and strategies.